ITI LRG Transcreation Workshop

The University of Westminster is on Regent Street, just a stone's throw from the BBC Broadcasting House to the north and Oxford Circus tube station to the south, where a throng of people exit to the point at which this famous high street meets another magnet for shoppers, Oxford Street. It was a November evening, at the start of the Christmas shopping season, and the area was heaving. An appropriate location then, I suppose, for a workshop on transcreation organised by the ITI London Regional Group, which promised to be all about the world of advertising. There were certainly plenty outside [...]